Upcoming BaarBaarDekho deals with EROS
Eros International Media Ltd (Eros International), a leading global film company in the Indian film entertainment industry, has acquired the worldwide rights of Excel Entertainment and Dharma Production’s upcoming BaarBaarDekho. India’s premier production houses Excel and Dharmaare collaborating with leading studio Eros for the worldwide release of their soon-to-go-on-floor love story, BaarBaarDekho starring Katrina Kaif and Siddharth Malhotra, marking the directorial debut of Nitya Mehra.
Speaking on the association, Jyoti Deshpande, Group CEO, Eros International Media Ltdsaid, “We are delighted to join forces with two of the most notable production houses, Excel and Dharma, for this very interesting love story. With such creative forces behind the project, audiences can only expect the very best. Through this partnership, we hope to drive together the strategy for creating, marketing and distributing the film on a global platform”.
Producer Ritesh Sidhwani, Excel EntertainmentPvt. Ltd, added, “We are happy to associate with Eros International once again and look forward to our film getting the best release platform through their unparalleled reach and network.”
Co-Producer Karan Johar, Dharma Productions, added, ‘BaarBaarDekho’ is a love-story in the making not just on the screen for Siddharth and Katrina, but at every level of creation, distribution and promotions for all the companies involved”.
The film goes on floor in London on September 1. It will be shot across several international locations and will be released in 2016.