Tanishq unveiled “Divyam Collection”
The sensational “Divyam Collection” from Tanishq was a fabulous end to Day One at the 6th edition of the India International Jewellery Week 2015 powered by GIA. Making a royal entry in a maroon lehenga, choli and black dupatta, the very popular and vibrant Bollywood star, Juhi Chawla looked splendid wearing multiple necklaces comprising, magnificent long chain with a rustic motif, pronged neck piece and bold pendant in the centre for another version, statement rings and gold Jumkhas that created the perfect festive look for her. Taking a bow on the ramp at the end of the fabulous show was the very charming, Ms. Revathi Kant, Associate Vice President, Tanishq, along with the lovely Juhi Chawla and the glamorous models.
Rows of fragrant mogra streamers with bells at the ends hung from the ceiling of the Grand Hyatt Ballroom and filled the air with their sweet perfume. The carved entrance was the façade of the stage, while two pairs of acrobatic and Bharat Natyam dancers choreographed by Goura Prema enchanted the audience with their almost ethereal movements in between the show.
Tanishq showcased the stunning “Divyam Collection” inspired by the glorious temples of India. Heritage was the focal point of the collection, as gorgeous heirloom pieces were viewed on the elegant models. Created in yellow 22 K gold, the superbly crafted jewellery was inspired by architecture, immortal sculptures and intricate Indian designs to present an ethno-contemporary offering. The “Divyam Collection” was versatile in its designs, forms and looked amazing with both modern and traditional ensembles on the ramp.
Fusing several techniques like Nakashi work, laser cut stamps and cut work, each piece was a visual delight to behold. Nearly 150 designs in the “Divyam Collection” mesmerized the audience. Necklaces, bangles, rings, jhumkis, Haars and bead strings vied for attention, as each was a marvel of expert artistry. Presenting Jumkhas and Jhumkhis in a variety of shapes, sizes and designs, the collection brought in carved gold pendants, intricately crafted necklaces, chunky bangles, kadas and statement rings. The varying sizes in pendants depicted the heritage sculptures of days gone by, as well as images of life of the heritage past.
A wide option of thick intricate gold chains, rows of carved beads, elaborate cummerbunds, scalloped waistbands and elegant high collars with circular edges, recreated the beautiful architecture of a bygone era onto the jewellery. The fan shaped necklace and matching earrings, impressive Raani Haars with prominent pendants and mini circles edged gold necklaces to complete the range. Tanishq jewellery from the Tata Group was launched in 1995 and has created a movement in the country with its fabulous collections that are trusted in the luxury segment. Tanishq retails through 173 boutiques in 90 cities and offers 18 – 22 K gold jewellery with precious gemstones. With over 5000 traditional, western and fusion looks; Tanishq is in demand for its finely crafted jewellery.
Tanishq’s third appearance at India International Jewellery Week 2015 powered by GIA, which showcased the “Divyam Collection” was one of the most glittering events that brought Day One to a memorable close for lovers of fine jewellery.