Green Field Plant at Gujarat by NIVEA India
NIVEA INDIA, an affiliate of the Beiersdorf AG, announced its green field manufacturing plant at Sanand, Gujarat. The ground breaking ceremony was held in the presence of esteemed guests from Beiersdorf, Prof. Dr. Reinhard Pöllath, Chairman of the Supervisory Board of Beiersdorf AG and Mr. Stefan De Loecker, Executive Board Member of Beiersdorf AG. Mr. Michael Ott, Deputy Consul General of the Federal Republic of Germany also graced the occasion.
Speaking on the occasion, Mr. Rakshit Hargave, Managing Director NIVEA India, highlighted the progress that the company has made in India over the last few years. Mr. Stefan De Loecker, added that the factory would be leveraging the technologies available with Beiersdorf globally to set up a world class facility in India. The factory also includes a Research & Development center which focuses on innovations especially for Indian consumer needs and & other markets.
Marking a long term commitment to grow its presence in India, NIVEA’s new plant is expected to be ready next year (Yr 2015) with further expansion planned in stages. The plant will roll-out various products in skin care. The plant will also be LEED certified.
NIVEA India, set up in 2005 is fully integrated with the International supply network and also has a network of third party manufacturers to cater to the skin & personal care space for the Indian market. Setting up of the factory will bring the brand NIVEA closer to the market and address the Indian consumer needs faster.